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Dubuque, Iowa - December 22, 2008 - Pheasants Forever (PF) has announced a one-of-a kind partnership with Diamond Jo Casinos that will create funds for local habitat projects.

 

Donations to an account created by PF will be funded by a designated group of slot machines located at each of the two Diamond Jo Casino properties in Dubuque and Northwood, Iowa. Whenever a player hits the jackpot on one of the machines in the designated slot bank, Diamond Jo will match the jackpot with an equal donation to the Diamond Conservation Fund. The slot machines have specially designed signage and a conservation theme to promote the program to visitors at each casino.

 

"Pheasants Forever's new partnership with the Diamond Jo Casinos is a very unique opportunity for us to help further conservation practices within Iowa," said David Bue, PF's Vice President of Development, "With the casinos attracting more than two million visitors annually, we will not only increase awareness of our organization's mission but we will also be able to gain new funds that will promptly improve local habitat conservation efforts."

 

"This new program is our contribution to helping maintain balance and to protect the environment in Dubuque and Worth Counties," said Jonathan Swain, COO of Peninsula Gaming—Diamond Jo's parent company.

 

Distributions from this fund will be advised upon by a locally selected committee. "From the inception of the idea, I have strongly felt that the fund should be locally advised and locally distributed," added Swain. "The funds generated by these slot banks will be spent on restoration projects only in our area and education programs for local kids. By working with the National Office of Pheasants Forever, we'll be able to lobby for our cause on a national scale and with that much more fervor."

 

This donation is the latest in a string of "Go Green" initiatives implemented by the casino. Last fall, the construction of the new Diamond Jo Casino entertainment complex was officially certified as "Netzero" as determined by the Clean Air Conservancy's program, which was designed specifically to address growing concerns about carbon off-sets and to ensure accountability for greenhouse gas emissions. The casino has also implemented a mandatory recycling program on site, and created a very successful "Go Green Challenge" which urges other area businesses to adopt environmentally conscious practices.

 

"We will continue to do whatever is necessary in order to preserve our community for our children and grandchildren," said Todd Moyer, General Manager at the Diamond Jo, "And in this day-and-age, environmental advocacy and responsibility is a necessity."

 

About Diamond Jo Casinos

The Diamond Jo, a full service riverboat casino, is moored on the Mississippi River at the Port of Dubuque. This year, Diamond Jo team members were voted "Friendliest" and "Most Knowledgeable" riverboat casino employees in Iowa for the sixth consecutive year. An integral part of America's River Project, the Diamond Jo Casino is among the largest employers in Dubuque County and was recognized by the Association of Fundraising Professionals for continued commitment to charitable giving and charitable partnerships. Diamond Jo completed an $84 million project that included a new casino, state of the art bowling center, dining and entertainment facility.

 

About Pheasants Forever

Pheasants Forever and Quail Forever are non-profit conservation organizations dedicated to the protection and enhancement of pheasant, quail, and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. PF/QF has more than 129,000 members in 700 local chapters across the continent.

 

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