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National Hunting and Fishing Day
Welcomes Outdoor Channel as Sponsor

SPRINGFIELD, Mo. -- National Hunting and Fishing Day, the Congressionally appointed celebration of hunters, anglers and conservation set for Sept. 27, welcomes Outdoor Channel as an official sponsor for 2008.

Outdoor Channel is the television home of Michael Waddell, this year’s honorary chairman for National Hunting and Fishing Day. Waddell hosts two Outdoor Channel shows, “Realtree Road Trips” and “Gander Mountain’s We Live Outdoors,” seen in 31 million homes.

As part of its sponsorship, Outdoor Channel will utilize Waddell for on-air spots, posters, ads and educational materials to communicate the National Hunting and Fishing Day message. That is, conservation succeeds in America because hunters, anglers and shooters, through licenses and excise taxes, generate $100,000 every 30 minutes for fish, wildlife and habitat programs.

“Outdoor Channel is a longtime supporter but this new sponsorship is extra special. The value of their extra promotions for National Hunting and Fishing Day reaches well into the millions of dollars. We’re very enthusiastic about the potential to make sportsmen and women more proud than ever of their contributions to America’s outdoors,” said Denise Wagner.

Wagner coordinates National Hunting and Fishing Day campaigns for Wonders of Wildlife museum, the annual commemoration’s official home in Springfield, Mo. The museum is spearheading efforts to build buzz for the day and traditional outdoor sports.

“Outdoor Channel is proud to sponsor National Hunting and Fishing Day once again,” said Denise Conroy-Galley, senior vice president of marketing and research. “With our unique reach on-air and online, we’re looking forward to celebrating this historic day by promoting the rich tradition of conservation.”

National Hunting and Fishing Day was founded and fostered by the National Shooting Sports Foundation, which remains the charter sponsor. Sponsors for 2008 include Wonders of Wildlife, Bass Pro Shops, The Sportsman Channel, National Wild Turkey Federation, Realtree, Cabela’s, Woolrich, GunBroker.com, Safari Club International and Outdoor Channel.

Congress formalized National Hunting and Fishing Day in 1971. Presidents from Richard M. Nixon through George W. Bush have proclaimed their support.

For more information, visit www.nhfday.org.

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